The Cosmetic Surgery Center is a new program developed to address the unique needs of cosmetic surgery consumers. This body of work is an example of my experience developing a commercial brand for the University of Michigan and executing an integrated campaign using a marketing mix that includes web, print ads and brochures, search engine optimization such as Google Adwords and PR events.

The brand management and marketing intitiatives demonstrated in the samples below reflect my ability to develop, execute and maintain a strategic marketing plan and my experience working within the University of Michigan communications guidelines.

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